I AM Designed Circular

A Design By IAMDC x Arbore.

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All our products are customizable to your preferred finish, dimension and fabric.

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“Obsolescence is hard-coded into the linear system to save production costs and increase margins. At the same time, consumers have to contend with single-use products, which inadvertently leads to excess furniture waste. To me, furniture waste is primarily a symptom of failed user relationships. So, in 2020, during the height of the pandemic, I turned to the circular economy for answers. I wanted to create a brand where 'our mindset' generates aspiration to drive change.

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By claiming the name I AM DESIGNED CIRCULAR, we are setting the highest standards for our products from the outset.It will be a long journey with many twists and turns. However, I firmly believe in the power of design to help build a lasting furniture legacy by connecting, educating and inspiring like-minded individuals and businesses, showing that circular living is attainable for al

Our core collection is designed to align with our core brand aesthetic principle of 'Raw Function', a minimal approach where materiality and craftsmanship take centre stage. Each object has at least one interchangeable component, as we want our products to mutually adapt and grow to suit a variety of Interior settings.”  

*Credit for the environment photos and styling to Felix Speller and Dean Connell

Dean Connell